Branding
MDH Visual Style
CLEAN MODERN BRIGHT INVITING ORGANIZED CLEAR UNCLUTTERED
The MDH brand is a seal of approval and a promise of accuracy and integrity. Those authorized to use signature elements of the MDH brand, share the earned esteem of MDH and contribute to its strength.
- Do not alter logo in any way
- Margin space equal to height of mn is required around logo
- MDH primary brand font is Brandon Grotesque*
- MDH brand font for non-professionally designed materials is Calibri**
- Body text size is 12 pt
- MDH Brand colors (shown right) are:
MN Blue PMS2955C
MN Green PMS368C - White backgrounds for majority of surface area
- Prominent "white space" around text and images
- Comfortable readability
- Images of sufficient resolution that support accompanying text
- Graphic economy - no unnecessary borders or decoration
The Minnesota Department of Health brand is derived from the Minnesota State Brand Style Guide (PDF) which provides standards to aid in the visibility and unity of all state agencies.
* For the production of professionally designed print and digital materials for distribution to the public, use the Brandon Grotesque font family.
** Calibri font is allowed for employee use in Word documents, PowerPoint presentations, email signatures and other “business uses.” These fonts are available to you as part of the Microsoft Office Suite.
TIP: Bookmark this page.
Download Logos
The MDH logo must be prominently displayed on all materials produced for the Minnesota Department of Health.
- Right-click blue underlined hyperlink
- Select "Save target as..." or "Save link as..."
MDH Blue with Green
PNG General use
AI/EPS Adobe Illustrator, InDesign
EMF Word, PowerPoint, Excel, ArcGIS
MDH White with Green not shown
PNG General use
AI/EPS Adobe Illustrator, InDesign
EMF Word, PowerPoint, Excel, ArcGIS
MDH Blue with Green
PNG General use
AI/EPS Adobe Illustrator, InDesign
EMF Word, PowerPoint, Excel, ArcGIS
MDH White with Green not shown
PNG General use
AI/EPS Adobe Illustrator, InDesign
EMF Word, PowerPoint, Excel, ArcGIS
mn Blue with Green
PNG General use
AI/EPS Adobe Illustrator, InDesign
EMF Word, PowerPoint, Excel, ArcGIS
mn White with Green not shown
PNG General use
AI/EPS Adobe Illustrator, InDesign
EMF Word, PowerPoint, Excel, ArcGIS
mn Blue with Green
PNG General use
AI/EPS Adobe Illustrator, InDesign
EMF Word, PowerPoint, Excel, ArcGIS
mn White with Green not shown
PNG General use
AI/EPS Adobe Illustrator, InDesign
EMF (Word, PowerPoint, Excel, ArcGIS
Please note that often graphic files need to be imported, placed, or inserted into documents and cannot be opened without design software.
Programs that need their name included may request a customized "subordinate" logo version from the Communications Office.
If the logo format you require is not found here or you have any questions regarding proper use of the MDH logo, please contact the Communications Office at Communications Office Comment Form.
Accessibility
For more information about MDH accessibility requirements visit Accessibility Information for Partners.
Understanding image file formats
Raster Images
Raster images (png, jpg, tif, gif) are measured in pixel density. High quality printing is done at 300 pixels per inch, while web images are commonly 72 pixels per inch. Remember, you can always reduce the size of a raster image, but you cannot enlarge it without hurting its clarity. Generally, raster images inserted into Word documents are more predictable and clear.
Vector Images
Vector images (EPS, AI, EMF) are not pixelated, but are defined by their shape outlines. They have the advantage of being sharp at any enlargement size. The EMF format is designed to be used in Microsoft programs while AI/EPS formats work with Adobe Illustrator and InDesign.
TIP: Printers of specialty items often ask for vector format pdfs.
How to test color contrast to meet accessibility requirements.
MN BLUE
PMS 2955C
CMYK 100 • 60 • 10 • 53
RGB 0 • 56 • 101
HEX #003865
MN GREEN
PMS 368C
CMYK 65 • 0 • 100 • 0
RGB 120 • 190 • 33
HEX #78be21
WHITE
PMS - 000
CMYK 0 • 0 • 0 • 0
RGB 255 • 255 • 255
HEX #ffffff
PMS 3135C
CMYK 100 • 0 • 20 • 0
RGB 0 • 142 • 170
HEX #008eaa
PMS 7476C
CMYK 89 • 22 • 34 • 65
RGB 13 • 82 • 87
HEX #0d5257
PMS 7600C
CMYK 0 • 78 • 83 • 55
RGB 141 • 63 • 43
HEX #8d3f2b
PMS 261C
CMYK 62 • 100 • 9 • 44
RGB 93 • 41 • 95
HEX #5d295f
PMS 1225C
CMYK 0 • 19 • 79 • 0
RGB 255 • 200 • 69
HEX #ffc845
PMS 7401C
CMYK 0 • 4 • 27 • 0
RGB 245 • 225 • 164
HEX #f5e1a4
PMS 291C
CMYK 38 • 4 • 0 • 0
RGB155 • 203 • 235
HEX #9bcbeb
PMS 7542C
CMYK 24 • 4 • 8 • 13
RGB 164 • 188 • 194
HEX #a4bcc2
PMS CoolGray11C
CMYK 44 • 34 • 22 • 77
RGB 83 • 86 • 90
HEX #53565a
PMS CoolGray7C
CMYK 20 • 14 • 12 • 40
RGB 151 • 153 • 155
HEX #97999b
PMS Cool Gray 1 C
CMYK 4 • 2 • 4 • 8
RGB 217• 217 • 214
HEX #d9d9d6