Aim statement

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What is an aim statement?
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Example aim statement
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An aim statement is an explicit description of a team's desired outcomes, which are expressed in a measurable and time-specific way. It answers the question: What are we trying to accomplish?

An aim statement should take into account the following concerns:

• What are we trying to accomplish?
• Why is it important?
• Who is the specific target population?
• When will this be completed?
• How will this be carried out?
• What is/are our measurable goal(s)?

When writing goals, you might want to consider how SMART objectives can impact your aim statement.

In response to the need to increase physical activity in child care settings, Blue Earth County Public Health formulated a strategy to address existing opportunities to form and support healthful physical activity habits in young children. By emphasizing activity in child care and preschool settings and offering young children a wide variety of physical activity choices, adults can lay the foundation for health in childhood.

To this end, Blue Earth County Public Health devised this aim statement:

By February 2011, 25% of licensed child care providers in Blue Earth County will be trained in the "I am Moving, I am Learning" curriculum.

This statement includes a specific target (25%) and a deadline (February 2011), making it easy to work toward and measure.

Science of Improvement: Setting Aims
Institute for Healthcare Improvement

Public Health QI 101: What are We Trying to Accomplish?
North Carolina Institute for Public Health