Contact Info
WIC Communications and Outreach
Minnesota WIC updates this page regularly with communication materials for local agencies.
On this page: | Local Agency Communication | Social Media | WIC Social Media Toolkits | Media Outreach | News Release Templates | WIC Outreach | My MN WIC App Notifications | Quarterly Medical Assistance Texting | National WIC Association Outreach
Local Agency Communication
Minnesota WIC communicates regularly with local agencies. View past updates:
WIC Weekly Updates - Distributed Wednesdays around 1:30 p.m. to WIC Coordinators and other local agency WIC staff subscribers.
WINNIE the Scoop! Newsletters – Distributed Thursdays around 11 a.m. to all staff with a WINNIE username.
Email blasts are distributed as needed for important announcements to Weekly Update subscribers or all staff who have a WINNIE username.
Social Media
Minnesota WIC launched its own Facebook and Instagram page, and shares content for WIC families on those pages.
- Follow Minnesota WIC on Facebook and Minnesota WIC on Instagram.
- Share these social media channels with participants.
- Interact with posts and share WIC content to your local agency social channels.
- Post links to the pages on your local agency webpage.
Use the Social Media Best Practices for Local WIC Agencies (PDF) when sharing your own content.
WIC Social Media Toolkits
- WIC 50th Anniversary Toolkit (WORD)
- WIC Cereal Benefit Recipes - 2024 (WORD)
- MN State Fair Poster & QR Code (PNG)
- National Nutrition Month - March 2024 (WORD)
- Breastfeeding Support and Promotion - August 2024 (WORD)
Media Outreach
If you need help with WIC-related media inquiries or a news release, please contact WIC Communications Coordinator Megan Leonard at megan.leonard@state.mn.us or 651-201-4083.
News Release Templates
WIC 50th Anniversary News Release Template 2024 (WORD)
World Breastfeeding Week, National Breastfeeding Month News Release Template 2024 (WORD)
WIC Outreach
Use the WIC Outreach Materials Order Form to order materials for your local agency or events.
Customize your own outreach materials using the WIC Logo.
Digital copies of the Minnesota (MN) WIC Program Outreach Brochures:
- MN WIC Works Outreach Brochures English/Spanish (PDF)
- MN WIC Works Outreach Brochures English/Somali (PDF)
- MN WIC Works Outreach Brochures English/Hmong (PDF)
- MN WIC Works Outreach Brochures English/Karen (PDF)
Digital copies of the Minnesota (MN) WIC Program Outreach Posters:
- MN WIC Outreach Poster English (PDF)
- MN WIC Outreach Poster Hmong (PDF)
- MN WIC Outreach Poster Karen (PDF)
- MN WIC Outreach Poster Somali (PDF)
- MN WIC Outreach Poster Spanish (PDF)
To order printed copies use: WIC Materials - Brush Art
My MN WIC App Notifications
MN WIC sends notifications to all My Mn WIC App users with important information.
Upcoming notifications
- November 25, 2024
Subject: Food package changes
Notification: WIC is adding fresh herbs to WIC allowed foods using your fruit and veggies dollars. Not all fresh herbs are added yet, but you may notice your food benefit paying for fresh herbs at check out as more are added to the WIC allowed food list. More fresh herbs are added as state staff gather information from stores. - November 19, 2024
Subject: Resource:TodaysBaby
Notification: TodaysBaby is an infant care practice research study available to pregnant (due date on or after Feb. 8, 2025) WIC participants. Sign up to get videos and text messages to help you care for your baby.
- October 11, 2024
Subject: Formula Substitutions
Notification: IMPORTANT! October 15 is the last day to use your WIC benefits to purchase most larger Enfamil can sizes of formula. After that, you will need to purchase the formula can size listed on your benefits. If you continue to have issues finding formula call your WIC clinic. - July 18, 2024
Subject: Formula Information
Notification: Families with Enfamil AR, Gentlease or Reguline formulas in their benefits can temporarily purchase larger Enfamil can sizes of formula if needed. WIC is making this option available out of caution after a Mead Johnson formula plant was damaged in a storm. Enfamil Infant is not impacted. - June 27, 2024
Subject: App Unavailable Fri.-Sun.
Notification: The My MN WIC App will be unavailable beginning Friday at 8 p.m. through 6 a.m. Sunday. The state WIC office is upgrading its database to prepare for a new information system. None of the app features will be available during this time. Find your benefit balance by calling the customer service phone number on the back of your WIC card or asking the store to run an account balance before shopping. Shopping guides and information are available on the WIC website. - June 25, 2024
Subject: Check out this new resource!
Notification: MN WIC is sharing a baby care education and research study called TodaysBaby. If you're 18 years of age or older and pregnant (less than 32 weeks), sign up to get videos and text messages to help you make the best choices for your baby!
Learn more and sign up: TodaysBaby Enroll - March 19, 2024
Subject: Fruit/Veggie Benefits
Notification: WIC will continue to provide increased fruit/veggie benefits through September. Your current benefits will stay the higher amount. Check your benefits before you shop! Call your local agency if you don’t receive the higher amount. - February 27, 2024
Subject: New Resource! TodaysBaby
Notification: MN WIC is sharing a baby care education and research study called TodaysBaby. If you're 18 years of age or older and pregnant (less than 32 weeks), sign up to get videos and text messages to help you make the best choices for your baby!
Learn more and sign up: TodaysBaby Enroll - January 31, 2024
Subject: Fruit/Veggie Benefits
Notification: Your fruit/veggie benefit will stay the higher amount for Feb. & March. Check your benefits before you shop! Call your local agency if you don’t receive the higher amount. - October 24, 2023
Subject: Fruit/Veggie Benefits
Notification: Your fruit/veggie benefit is a higher amount for Oct. & Nov. Check your benefits before you shop! Benefits are increased automatically. Call your local agency if you don’t receive the higher amount.
Quarterly Medical Assistance Texting
Minnesota WIC sends quarterly text messages promoting the program to Medical Assistance (MA) recipients, who qualify for WIC.
Texts will go out the first Monday in February, May, August, and November.
- WIC uses lists of new MA recipients who are younger than five, are pregnant or are six months postpartum for the text outreach efforts. We carefully review the data to make sure outreach texts go to potential WIC participants, not current participants.
- The texts are sent to recipients over five weeks.
- There are two versions of the text, one tailored to pregnant MA recipients and the other for all other MA recipients. Both versions are available in English, Spanish, and Somali.
- This is the current outreach text for MA recipients:
- English:
Families with MA qualify for WIC.
There is no cost and you get healthy foods!
Apply for WIC (https://www.health.state.mn.us/wicapply)
Reply STOP to Opt Out - Español:
Familias con seguro de Asistencia Médica (MA) califican para WIC.
¡Puede recibir comidas saludables sin ningún costo!
Solicite WIC (https://www.health.state.mn.us/wicapply)
Responda STOP para cancelar estas notificaciones - Af Soomaali:
Qoysaska haysta (Gargaarka Caafimaadka ee Gobolka Minnesota) ama loo yaqaan MA waxay u qalmaan Barnaamijyada iyo adeegyada WIC.
Wax kharash ah ma jiro, waana bilaash oo waxaad sidoo kale helaysaa cunto caafimaad leh !
Soo codso WIC (https://www.health.state.mn.us/wicapply)
Soo dir STOP (IGA JOOJI) si Lagaaga Joojiyo
- English:
- This is the current outreach text for pregnant MA recipients:
- English:
Pregnant and on MA?
WIC helps with foods you and your baby need.
Apply for WIC (https://www.health.state.mn.us/wicapply)
Reply STOP to Opt Out - Español:
¿Embarazada y tiene MA (Asistencia Médica)?
WIC ayuda con los alimentos que usted y su bebé necesitan.
Solicite WIC (https://www.health.state.mn.us/wicapply)
Responda STOP para cancelar estas notificaciones - Af Soomaali:
Uur leh oo ku jira MA-ga? (Kaalmada Caafimaadka)
WIC waxay kaa caawinaysaa cuntada adiga iyo ilmahaagu aad u baahan tihiin.
Soo codso WIC (https://www.health.state.mn.us/wicapply)
Soo dir STOP (IGA JOOJI) si Lagaaga Joojiyo
- English:
National WIC Association (NWA) Outreach
NWA WIC Participant Survey 2023 (PDF)
MN WIC covers the cost of NWA membership for local agencies. Log in or set up your account at National WIC Association to access resources and materials. Contact Emily Gilcher at egilcher@nwica.org if you need additional information about setting up your NWA account.
NWA promotes signupwic.com to current and potential WIC participants nationwide as a website to find their local WIC agency. Make sure your agency’s information is correct by visiting the NWA WIC Share My Agency page and completing the agency information update request form.